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30.6.09

Milan: Fendi's trash becomes art



The gunmetal mannequins had once been draped in expensive clothes, the centerpieces of any number of Fendi store windows. But now Massimiliano Adami was disassembling them, limb from torso from limb, with the calm concentration of a surgeon. Next he placed the hollow body parts into a big transparent container and drizzled layers of the vivid-hued liquid resin over the pile. After the resin hardened, he sawed the form into smaller cubes. A bit macabre, yes, but this was art.


From W magazine [July 09] p 28, 31:
Waste Land
Fendi's Craft Punk takes out the trash and turns it into art.
Article by Alessanda Ilari
Photographs by David Yoder

Read the article:
page 1 >>
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[image & text © W magazine]

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