i n t r o
p h o t o g r a p h y
w r i t i n g
v e n u e s
b l o g
a r t i s t s
o u t r o
a f f i l i a t e s




  noun 1. The act of immersing oneself in other cultures without crossing national borders. 2. Local cultural diversification. 3. Traveling on a budget. 4. A website that will allow you to accomplish all the above from the very seat in which you sit.

notes@borderhopping.net

Want to receive updates on new blog posts & content on BH.net? Just enter your email below:


For instant updates on new content, join us on Facebook: facebook.com/borderhopping.

submissions@borderhopping.net
Send your travel photography, writing, reviews, and media to be featured on border hopping. We are a not-for-profit media source dedicated to a love for art and worldly experiences.
learn more >>



12.12.10

India via NYC: the gorgeous textiles of Magnolia's Linens


Asema Ahmed


It is no surprise to us that so much hype is currently surrounding NY-based Magnolias Linens. Working directly with artisans in India—where some of the world's finest textiles are hand-crafted—Magnolias offers an exquisite selection for their clients, who range from illustrious hotels (Plaza) to celebrity brides (Chelsea Clinton). But don't be intimated; President of the company, Asema Ahmed (above), is happy to work with anyone in search of the perfect detailed linen. Her high-end linens capture the trend of nontraditional weddings on the rise: white is boring, color is fun.

A sense of luxury and national pride are qualities perhaps passed down through Asema's lineage; her grandfather, Fakhruddin Ali Ahmed, was India's fifth President. Following family tradition, she was set to enter the medical field—her parents' field. But after discovering how lacking American textile offerings were compared to the variety available in India, she changed life direction. Her skill also developed out of personal need—her own wedding was the company's first event. With the help of her mother and sister, the business has been booming ever since its launch in 2003. It's a success for the family, as well as their heritage: giving back to India was one of Asema's goals, as well as sharing the country's immense talent with U.S. consumers.


Asema, her mother Dr. Anjum Ahmed and sister, Talaiya Ahmed Safdar photographed for Home & Garden Magazine


"I think people have an idea of what fabric comes from India, but we wanted to show that it can look like anything," Asema told NYU's Alumni Magazine. "It can be any nationality, any concept; it can look classic, traditional, ethnic, whatever. So one of our goals was to show all the beautiful work that comes out of India and how skilled the different artisans are."

Imports from Asia possess certain stigmas—certainly they often entail any level of exploitation. But pricing was never the main objective for Asema in seeking her company's textiles from India; the cost is appropriate, and savings exist due to her direct relationship to the artisans, not from cheaper labor. The fabrics are not coveted for their savings, anyhow; being high-end fabrics, they aren't necessarily cheaper than comparable imports. It's their quality and uniqueness that are attracting so much attention.



Some of Magnolias' offerings.


In the future, Asema hopes to bring the business to India. Not that the textiles are needed, but her broader sense of wedding planning will speak to brides and grooms looking for a more international flair to their event. According to the President herself, quoted in Hi! Living Magazine, "We will be doing the most amazing weddings!"

Enticed? Check out Magnolias' official website: magnoliasgroup.com >>

[images © Magnolias Linens, Home and Garden Magazine]

Labels: , , , , , , ,




3 comments:

@ 9:16 PM, Blogger chenlina said...

christian louboutin outlet
nike tn pas cher
coach outlet
coach outlet
ralph lauren polo outlet
ugg boots paris
longchamp bags
ralph lauren outlet
juicy couture
tory burch outlet
rolex watches
michael kors outlet
ugg boots
christian louboutin sale
toms
tods shoes
christian louboutin
ugg sale
nike air max pas cher
ralph lauren polo
coach outlet store online
ralph lauren
canada goose outlet
ray ban pas cher
uggs for men
jordan femme pas cher
christian louboutin chaussures
roshe run
louis vuitton handbags
michael kors outlet
louis vuitton bags
adidas ultra boost
ugg outlet
burberry handbags
ugg boots uk
michael kors handbags
uggs
longchamp outlet
louis vuitton outlet online
ugg italia
chenlina20160816

 
@ 2:10 AM, Blogger chenlili said...

canada goose jackets
chanel bags
coach outlet
coach outlet online
cleveland cavaliers jerseys
michael kors handbags
the north face jackets
pandora jewelry
true religion jeans outlet
louis vuitton handbags
christian louboutin
louis vuitton outlet stores
ralph lauren polo
ugg boots
adidas outlet
minnesota vikings jerseys
burberry outlet online
replica rolex watches
cheap oakley sunglasses
louis vuitton
rolex watches
gucci handbags
oakley sunglasses
cheap ugg boots
oakley sunglasses
cheap rolex watches
canada goose outlet
ralph lauren uk
ugg outlet online
louis vuitton outlet
hzx20161222

 
@ 10:53 PM, Blogger Jian Zhuo said...

bulls jerseys
nike sneakers
louboutin pas cher
dolce and gabbana outlet online
pandora jewelry
cardinals jerseys
coach factory outlet online
pandora jewelry
yeezy boost 350 v2
giuseppe shoes
170622yueqin

 

Post a Comment

<< home